You can still do quite well with some forms of article marketing, and to help yourself you must know what makes for a great headline. People scan headlines all day long, but they will stop and investigate when one catches their curiosity. It just does not make any sense at all to short-change yourself by using a poor headline. But you cannot guess at this which means you need to find out how to write killer article headlines. In the following article we look into three useful tips that will help you create the right kind of headlines.
Always be very clear about what you are trying to accomplish in the article. Knowing your target audience makes a big difference because when you know who’s going to read your article, you can use that for your advantage in your article’s headline. You will write totally different things based on who is in your target readership. Once you have all that clear in your mind, then you will be properly armed to address them. Remember to keep your article headlines simple and to the point, and simply tell your readers what works the best and keep it at that.
Don’t complicate things for no reason because even if your article is about a complicated topic, the headline should be easy to read and understand. Don’t use too many bells and whistles for no reason, and we have seen a lot of article writers have this misconception that by making their article headline sound sophisticated, they’ll get more readers. Readers vote with their time, and that is what you are asking them for with your headlines.
Not all audiences appreciate humor with their content, but if you have a green light for it then try it. Humor can be powerful and accomplish a lot for you, and it is well worth the effort. Being funny on purpose is not always the easiest thing to do, and that is why so few people are comedians. Obviously not all topics are funny, and do not force something on a serious topic. That is all anyone can do, try things out and try new approaches that you have never done.
It is interesting that taking a course in copywriting will really help you with writing effective article headlines. This is why you should always try to come up with more than one headline. What you want to achieve is a headline that works universally no matter what you test against it. This will give you a clear idea as to what works for your niche, and what doesn’t. Remember it takes time to learn and then to become proficient at what you are doing.
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June 10 2012 09:52 am | Uncategorized