BROTHERHOOD BY RUDOLPH GIULIANI

Brotherhood by Rudolph Giuliani

Brotherhood is a 240-page coffee table book produced in association with the Fire Department of the City of New York, Ogilvy & Mather Advertising and American Express, with all profits from its sale benefiting the families of the fallen rescue workers from the September 11th tragedy.

The book features introductions by New York City Mayor Rudolph W. Giuliani, Fire Commissioner Thomas Von Essen, and Pulitzer Prize-winning author Frank McCourt. Brotherhood is illustrated with hundreds of photographs that document the true nature of the brotherhood among the firefighters, rescue workers, and policemen who have been impacted by the events of 9/11. Brotherhood features photos devoted to each of the firehouses that lost members of their ranks in the disaster, and sections devoted to the memorials and shrines that have been created in their honor.

"On September 11th the New York City Fire Department met the worst of humanity with the best of humanity," said Mayor Rudolph W. Giuliani. "This book will serve as a permanent reminder and celebration of all those we lost in the Fire Department, as well as provide support for the loved ones they left behind."

Fire Commissioner Thomas Von Essen said, "This book is a testament to the extraordinary show of support and caring we've received from people around the world and to the spirit of our lost firefighters, fire officers, and EMS workers, as well as the men and women who will carry on their legacy."

All elements of the book's creation have been handled by a large number of creative professionals on a pro-bono basis, and the initial printing and distribution has been funded by American Express. In addition, more than 60 professional photographers donated their services. Leading photographers who have participated include Albert Watson, Mark Seliger, Mary Ellen Mark, Christian Witkin, and Jim Knight.

Brotherhood was created by Ogilvy & Mather New York under the direction of chief creative officer Rick Boyko and a team that includes acclaimed designer Michael Ian Kaye, and Stuart Ruderfer of Civic Entertainment Group. "Our offices are across the street from Engine Company 54, one of the hardest hit in the city," explained Mr. Boyko, the creator of Brotherhood. "These firefighters were and are our friends. Like many in New York, we wanted to do something, and came up with the idea for a book that is a visual documentation of the outpouring of love and sentiment by the people of New York to the FDNY. It celebrates the lives of all firefighters in New York City and serves as a memoriam, specifically for those heroes who are lost. It also will provide what we hope will be a lasting source of funds to those most impacted by the loss of the 343 men and women of the FDNY.